On December 2, 2022, the launch event for the Yangtze River Delta Digital Trade Comprehensive Service Platform and the signing ceremony for the procurement promotion between European and American supermarkets were grandly held in the conference room on the 20th floor of the Qianwan Yitao Internet Industrial Park. The event was guided by the Cixi Bureau of Commerce and was hosted by the Brand International Working Committee of the China Association of Small and Medium Enterprises and Saiyijingci (Ningbo) Trading Co., Ltd. Chen Lizhen, Deputy Secretary and Deputy Director of the Ningbo Municipal Bureau of Commerce; Zhou Gao, Deputy Mayor of the Cixi Municipal People's Government; Li Lifeng, Secretary of the Party Committee and Director of the Cixi Municipal Bureau of Commerce; Shen Kefeng, Secretary and Chairman of Ningbo Cixi Industry and Trade Group Co., Ltd.; Chen Qingjie, Director of the Municipal Financial Development Service Center; Zhou Lin, Director of the Brand International Working Committee of the China Association of Small and Medium Enterprises; Du Wanli, Chairman of Saiyiminghong (Ningbo) Trading Co., Ltd.; and representatives from more than a dozen European and American supermarket procurement promotion enterprises attended the ceremony.

To better serve foreign trade enterprises in Ningbo and even the Yangtze River Delta, with the strong support of the Cixi Municipal Government and the Cixi Municipal Bureau of Commerce, the Brand International Working Committee of the China Association of Small and Medium Enterprises and Saiyijingci (Ningbo) Trading Co., Ltd. have jointly established the "Yangtze River Delta Digital Trade Comprehensive Service Platform". The goal of the platform is to create a cluster for the overseas development of Yangtze River Delta brands. By connecting with large supermarkets in Europe and America, it brings together various industries of foreign trade enterprises in the Yangtze River Delta, creating an exhibition area for excellent businesses and products. At the same time, through in-depth evaluation and product analysis of foreign trade enterprises, it precisely connects with overseas matching procurement channels, providing comprehensive digital trade services and supply chain services for foreign trade enterprises in the Yangtze River Delta.

During the event, Zhou Lin, Director of the Brand International Working Committee of the China Association of Small and Medium Enterprises, the operator of the Yangtze River Delta Digital Trade Service Platform, gave a detailed introduction to the attending leaders and enterprises about the background of the platform's establishment, service objectives, procurement methods, and specific operational approaches. The product categories served by the platform cover 14 major categories and 34 sub-categories, including home appliances, household products, daily necessities, outdoor products, pet supplies, clothing, etc. It has connected with dozens of European and American procurement channels, such as Wal Mart, Kroger, Costco, Walgreens, Home Depot, CVS, Target, Lowe's, Carrefour-Auchan Group, Metro AG, LIDL, and more. So far, it has helped Cixi foreign trade enterprises connect with procurement information for "air fryers" and "electric baking pans", completing trial orders for three containers each and orders for over 1.5 million units, with a total order amount exceeding $20 million. Through preliminary screening, a first batch of over ten matching enterprises have been selected to start connecting with overseas procurement channels. Next week, American procurement representatives will be invited to have in-depth communication with the first batch of enterprises, accelerating the process of promotion. The goal is to complete trial orders and business negotiations for each enterprise by the first quarter of next year, helping the first batch of enterprises obtain Vendor Numbers and orders as soon as possible.

The successful hosting of the event has opened a new chapter in the cultivation of independent brand building for Cixi's foreign trade enterprises. By deeply engaging in foreign trade through the Yangtze River Delta Digital Trade Comprehensive Service Platform, it will assist Yangtze River Delta foreign trade enterprises in rapidly and on a large scale entering overseas markets, achieving localization of profits in China, localization of brand companies overseas, and globalization of brands.